Although Marketers Have Found That Psychographics Are Often More Useful

question 22

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics,psychographics:

• A) are available only in limited geographic areas.
• B) are rarely used and unproven.
• C) offer only one-to-one marketing potential.
• D) are a more expensive method for identifying potential customers.
• E) all of these.

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Definitions:

Constructive Stress

A form of stress that is perceived as beneficial, motivating individuals to perform better and achieve their goals.

Stimulate Creativity

The process of encouraging innovative or creative thinking and problem-solving.

Set Up To Fail

A situation in which conditions are deliberately made so challenging or expectations are set so high that failure is almost guaranteed.

Work-Related Stress Syndrome

A health condition arising from chronic stress due to workplace issues, manifesting in physical or psychological symptoms that affect an individual's overall well-being and performance.