Celia's Firm Has Developed a Breakfast Cereal Targeted Toward Children

question 138

Multiple Choice

Celia's firm has developed a breakfast cereal targeted toward children.Rather than compete in the mature U.S.market,she has decided instead to introduce the product in Europe,where she feels it will be innovative.Her ad agency urged caution because:

• A) advertising regulations differ,including advertising to children.
• B) print media are different in Europe that it would be difficult to create a global campaign.
• C) literacy rates are significantly lower in Europe,and print ads would be ineffective.
• D) research indicates that European children do not eat breakfast as often as American children.
• E) domestic advertising agencies cannot earn commissions on advertising they place overseas.

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Definitions:

Language

A system of communication used by a particular community or country, involving the use of words in a structured and conventional way.

Exploring

Actively seeking out or investigating new information or experiences.

Egocentrism

The inability to see the world through anyone else’s eyes.

Disparity

The condition or fact of being different, varying, or inconsistent, often applied to things like opinions, conditions, or treatments.