Carlos Has Identified Four Potential Market Segments for His Rent-A-Chef

question 47

Multiple Choice

Carlos has identified four potential market segments for his Rent-A-Chef home meal catering service.He will now compare the segments to see if they are different enough from each other.Carlos is evaluating whether or not each segment is:

• A) identifiable.
• B) responsive.
• C) profitable.
• D) reachable.
• E) all of these.

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Definitions:

Processing Fee

A charge assessed for the processing of a transaction or service, often seen in financial services, applications, and loans.

Bonus

An additional amount of money given to an employee on top of their regular salary, often as a reward for good performance or as part of a special agreement.

Present Value

The current value of a future sum of money or stream of cash flows, discounted at a specific interest rate.

Bond

A bond is a fixed income instrument that represents a loan made by an investor to a borrower, typically corporate or governmental.