Whenever the President of the Local Public University Promotes the Institution,he

question 121

Multiple Choice

Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges) and high quality.He is positioning the institution based on:

• A) value.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) all of these.

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Definitions:

Constructive Alternativism

The idea that we are free to revise or replace our constructs with alternatives as needed.

Freedom

The power or right to act, speak, or think as one wants without hindrance or restraint; often considered a fundamental human right.

Two-Factor Theory

A psychology theory proposing that emotions are based on physiological arousal and cognitive labeling of that arousal.

Self-Actualized Individuals

Persons who have achieved their fullest potential, realizing personal talent, self-fulfillment, and peak experiences, as described by Maslow.