Marco Was Assigned to Help Create a Positioning Strategy for His

question 39

Multiple Choice

Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider

• A) the features the engineers feel are most important.
• B) the ways the sales representatives have been positioning the firm's products.
• C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
• D) what the target market would consider the most important features.
• E) the safety record of the firm and its products.

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Definitions:

IPO

Initial Public Offering, which is the process by which a private company goes public by selling its shares to the public for the first time.

Road Show

A series of presentations made across different locations by company executives to potential investors, typically ahead of an initial public offering (IPO).

Effective Control

The ability to direct the strategic outcomes of a process or organization, typically through majority ownership or other mechanisms of influence.

Widely Held Companies

Corporations owned by a large number of shareholders, meaning ownership is dispersed rather than concentrated.