Why Does Loyalty Segmentation Make So Much Sense? Describe How

question 126

Essay

Why does loyalty segmentation make so much sense? Describe how a local pizza restaurant could employ loyalty segmentation.

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Definitions:

Motivation Theories

Theoretical frameworks that explain how individuals are motivated to achieve their goals and how this motivation influences their behavior.

Expectancy Theory

A motivational theory suggesting that individuals are motivated to act in a certain way based on their expectation that the act will be followed by a desired outcome.

Instrumentality

In motivation theory, the perceived relationship between performing a specific behavior and achieving certain outcomes, emphasizing the means-to-an-end belief.

Expectancy Theory

A motivational theory suggesting that individuals are more likely to engage in certain behaviors based on the expected outcomes and the attractiveness of those outcomes.