Many Consumers Correlate Price with Quality,thinking That the Higher the Price,the

question 147

Multiple Choice

Many consumers correlate price with quality,thinking that the higher the price,the better the quality.For these consumers,this is a:

• A) compensatory decision rule.
• B) noncompensatory decision rule.
• C) decision heuristic.
• D) social factor.
• E) temporal factor.

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