The Way a Product Is Presented Can Influence the Decision-Making

question 87

Multiple Choice

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

• A) a determinant attribute.
• B) an evoked set.
• C) a decision heuristic.
• D) product leverage.
• E) the demonstration effect.

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Definitions:

Clumsy Person

An individual frequently making awkward movements or having accidents due to poor coordination or lack of physical skill.

Self-Serving Bias

The tendency to take credit for one’s successes and to deny responsibility for one’s failures.

False Consensus Effect

Observers’ overestimation of the degree to which everybody else thinks or acts the way they do.

Social Comparison

The process by which individuals evaluate their thoughts, feelings, behaviors, and abilities in relation to others.