Most Banks Now Have Customer Relationship Software Which, When a Customer

question 26

Multiple Choice

Most banks now have customer relationship software which, when a customer contacts the bank, tells the service representative what types of accounts, loans, and credit cards the customer currently has. Service representatives use this information to sell some of the other services the bank currently offers to these customers. This is a ___________________ growth strategy.

• A) product proliferation
• B) market development
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Instinct Approaches

Theoretical perspectives in psychology that suggest some human behaviors are innate and due to evolutionary programming.

Explanation

The process of making something clear or understandable by describing the relevant facts or ideas.

Motivation

The process by which activities are started, directed, and continued so that physical or psychological needs or wants are met.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, and praise.