Customer Retention Programs Are Based on What Concept

question 53

Multiple Choice

Customer retention programs are based on what concept?

• A) Customer excellence is the easiest macro strategy to follow.
• B) Customer relationships should be viewed from a lifetime value perspective.
• C) It is important to maximize profits in the first few months of a customer relationship.
• D) Segmentation,targeting,and positioning analysis should not be rushed.
• E) Firms must spend large amounts of money to retain customers.

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Definitions:

Carrier

A part of a vehicle’s differential that houses the differential gears, supporting them and distributing torque to the wheels.

Sun Gear

A central gear which is part of a planetary gear system, interacting with planetary gears to transmit power in automatic transmissions and other mechanisms.

Hydromechanical Transmission

A type of transmission that combines hydraulic and mechanical systems to transfer power from the engine to the wheels or other machinery.

Upshifts

The action of shifting a transmission into a higher gear, resulting in the engine running at a lower RPM for a given vehicle speed.