Over the Last Few Months,Juan and His Colleagues Have Analyzed

question 115

Multiple Choice

Over the last few months,Juan and his colleagues have analyzed the current business situation,and then identified target markets for his firm's personal care products.Finally,they developed the products,prices,distribution and promotion that should appeal to each of those target markets.In doing so,Juan has also identified what he believes is an advantage his competitors cannot match.Juan and his colleagues have been developing:

• A) a business mission statement
• B) a strategic vision
• C) team-building exercises
• D) a marketing strategy
• E) competitive assessments

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Definitions:

Great Locations

Prime or advantageous physical positions for businesses, typically offering high visibility, accessibility, and customer traffic.

Proximity

The physical or psychological closeness between people, places, or things, often influencing interactions and communications.

Integrated CRM

A holistic approach to customer relationship management (CRM) that combines data and processes across all departments to provide a unified customer experience.

Seamless Customer Experience

A cohesive, consistent interaction across multiple channels and touchpoints that a customer has with a brand, minimizing friction and maximizing satisfaction.