Thomas Has Just Conducted a Focus Group for Apple Computer

question 124

Essay

Thomas has just conducted a focus group for Apple Computer Company,asking participants their opinions regarding new features Apple is considering for their iPod players.Apple's marketing manager wants to use the results of this focus group to justify product changes and new promotional strategies.As the market researcher,how would you respond?

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Definitions:

Presidential Debates

Publicly held debates between presidential candidates that allow voters to hear and compare their platforms, policies, and responses to questions.

Election Outcome

The final result of a vote, determining which candidates or proposals have been selected by the electorate.

Federal Communications Commission

An independent agency of the U.S. government that regulates interstate and international communications via radio, television, wire, satellite, and cable.

Mandate

An official order or commission to do something, often given to elected officials by their electorate.