Ann Marie Has Been Working on Pricing for the Hotel

question 122

Multiple Choice

Ann Marie has been working on pricing for the hotel where she works.She knows that business travelers stay at the hotel because it has easy access to the airport,and leisure travelers stay there because it is convenient to the shopping and entertainment districts.She is unsure whether she should raise rates for the business travelers,the leisure travelers,both,or neither.As she works to find the best pricing mix,she'll have to look at the ways these travelers will evaluate the benefits of staying at the hotel.In doing so,Ann Marie will be using:

• A) value-based marketing.
• B) convenience pricing.
• C) destination planning.
• D) all of these.
• E) none of these.

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Definitions:

At Rest

A state in which one is not engaged in physical activity or exertion, often associated with the body’s normal functions at a basal metabolic rate.

Neuron

A specialized cell transmitting nerve impulses; a fundamental unit of the brain and nervous system.

Axon

An elongated, thin extension of a neuron, or nerve cell, that generally transports electrical signals from the cell body of the neuron.

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