When Doing Market Research, It Is Important to Uphold Strong

question 129

Essay

When doing market research, it is important to uphold strong business ethics. What are the marketing research guidelines provided by the American Marketing Association?

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Definitions:

Voter Preference

The inclination or favoritism of voters towards particular candidates, parties, or policies in an election.

T Test

A statistical test used to compare the means of two groups to determine if they are significantly different from each other.

Mann-Whitney U Test

is a non-parametric statistical test used to compare differences between two independent groups when the dependent variable is ordinal or continuous but not normally distributed.

Chi-Square Test

A statistical test used to determine the significance of an observed association between categorical variables.