Marco Was Assigned to Help Create a Positioning Strategy for the Manufacturing

question 93

Multiple Choice

Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes.He should consider:

• A)the features the engineers feel are most important.
• B)the ways the sales representatives have been positioning the firm's products.
• C)the characteristics that helped his firm win a state-wide award for excellence in manufacturing.
• D)what the target market would consider the most important features.
• E)the safety record of the firm and its products.

---

Definitions:

Independent Variables

Factors that are manipulated or changed in an experiment to assess their effects on dependent variables.

Determination

The process of deciding or concluding something based on data, evidence, or logical reasoning.

Independent Variables

Factors in an experiment that are manipulated or changed to observe their effects on dependent variables.

SST

Total Sum of Squares, a measure of the total variance in a dataset, used in the context of regression analysis to assess the variability of data points.