Television Advertising Has Recently Expanded to Include Mini-Ads, Which Are

question 135

Multiple Choice

Television advertising has recently expanded to include mini-ads, which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Community Parent Education Program (COPE)

A program designed to provide parents with skills and knowledge to raise their children in a healthy and positive environment.

Parent Training

Educational programs designed to teach parents effective strategies for managing their children's behavior and improving family dynamics.

Family Therapy

A form of psychotherapy that involves treating family systems rather than individuals, aiming to solve family problems and improve communication.

Problem-Solving Skills

The ability to find solutions to difficult or complex issues.