In Order to Develop Psychographic Segments,the Marketer Must Understand Consumers

question 45

Multiple Choice

In order to develop psychographic segments,the marketer must understand consumers':

• A) age,income,and education.
• B) gender,race,and religion.
• C) disposable personal income,benefit perceptions,and alternative egos.
• D) self-values,self-concept,and lifestyles.
• E) all of these.

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Definitions:

Alphabetical

Relating to or arranged according to the order of the letters in the alphabet.

Impression

In a medical or psychological context, it refers to an initial understanding or assessment of a condition before detailed analysis.

Investigate

The process of carrying out systematic inquiries to discover and examine the facts of an issue or case, often to resolve a problem or answer a question.

Medications

Substances used for medical treatment, especially in the form of drugs or pills.