Beer Marketers Know One Very Attractive Segment Is 25-40 Year

question 16

Multiple Choice

Beer marketers know one very attractive segment is 25-40 year old,high school-educated,working-class,males.This is a _______________ segment of the beer market.

• A)demographic
• B)psychographic
• C)behavioral
• D)benefits
• E)geographic

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Definitions:

Feature Bloat Barriers

Challenges associated with the excessive addition of features in a product that can lead to decreased usability.

Adding Value

Adding value refers to the process of enhancing a product or service before offering it to customers, thereby increasing its worth and desirability.

Trading Up

Adding value to the product (or line) through additional features or higher-quality materials.

Package Content

The items or materials included within a product's packaging, often detailed on labeling to inform consumers about what is contained inside.