Paul Is Considering Psychographics as a Way to Segment the Market

question 124

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because:

• A)it is based on behaviors and underlying reasons why people make choices.
• B)it is easier to use than demographics.
• C)the travel business doesn't respond well to other approaches to segmentation.
• D)psychographics is the preferred method for service businesses.
• E)psychographic segmentation is the least expensive method.

---

Definitions:

Dopamine Receptors

Protein molecules in the brain's cells to which dopamine binds, playing crucial roles in regulating mood, motivation, and movement.

Schizophrenia

A chronic mental health condition characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Frontal Lobes

The areas of the brain located at the front part of the cerebral cortex, associated with decision making, problem solving, and control of behavior and emotions.

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, sense of self, and behavior.