Marketers Often Create a Special Marketing Mix for Loyalty Segments

question 23

Multiple Choice

Marketers often create a special marketing mix for loyalty segments because these segments are

• A) too large to service with ordinary targeting.
• B) difficult to identify.
• C) costly to acquire.
• D) usually quite profitable.
• E) all of these

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Definitions:

Fully Functioning Person

A person who is in touch with and trusting of the deepest, innermost urges and feelings.

Conditional Positive Regard

The acceptance and love one receives from significant others that are contingent upon behaving in certain ways.

Rogers

Refers to Carl Rogers, a prominent American psychologist known for his influential psychotherapeutic method, client-centered therapy.

Unconditional Positive Regard

A concept in client-centered therapy proposed by Carl Rogers, emphasizing an attitude of total acceptance and support toward another person regardless of their actions or feelings.