Marketers Often Employ a Combination of Segmentation Methods, Using __________

question 73

Multiple Choice

Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.

• A) loyalty segmentation; demographics
• B) undifferentiated targeting; differentiated targeting
• C) loyalty segmentation; geodemographics
• D) geodemographic segmentation; lifestyle or benefit segmentation
• E) lifestyle segmentation; geographic segmentation

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Definitions:

Principal Repayment

The process of paying back the original amount of money borrowed, excluding interest or other charges.

SUTA

State Unemployment Tax Act; a type of payroll tax that employers are required to pay to the state to fund unemployment benefits.

Withheld

pertains to the portion of an employee's income that an employer retains as a prepayment for taxes to the government.

FUTA

Federal Unemployment Tax Act, a United States federal law that imposes a payroll tax on employers to fund state workforce agencies.