Unilever Used the Technique of "Crowdsourcing" to Assist in Marketing

question 109

Multiple Choice

Unilever used the technique of "crowdsourcing" to assist in marketing mix design for its Axe personal care products for men.What is crowdsourcing?

• A) Tapping directly into needs and ideas of a target audience by inviting broad-based input
• B) Identifying trends by observing a large group of people in a public place
• C) Conducting focus group research
• D) Conducting a test market
• E) Estimating wide-scale sales from a test with a small crowd

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Definitions:

Remarketing

A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.

Permission Marketing

A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.

AIDA Approach

An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking, facilitating digital communication and interaction.