Global Segmentation,targeting,and Positioning (STP)is More Complicated Than Local STP Because

question 46

Multiple Choice

Global segmentation,targeting,and positioning (STP) is more complicated than local STP because

• A) consumers may view their roles differently in different countries.
• B) there are fewer franchising opportunities in global markets.
• C) global consumer markets are almost totally homogeneous,making segmentation difficult.
• D) most governments have rules against targeting consumers.
• E) positioning almost always fails when attempted in a foreign country.

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Definitions:

European Perception

Refers to the way European nations and their citizens view or interpret events, cultures, policies, and international relationships.

Cannibals

Individuals or animals that eat the flesh of their own species, a practice observed in some cultures and species for various reasons, including ritual, warfare, or survival.

Columbian Exchange

The widespread transfer of plants, animals, culture, human populations, technology, diseases, and ideas between the Americas and the Old World following Columbus's voyages.

Negative Consequences

Unfavorable, harmful, or detrimental outcomes resulting from an action or decision.