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In Theory, Why Is Micromarketing the Ultimate in STP Strategy

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Essay

In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?


Definitions:

Skepticism

An attitude of doubt or a disposition to incredulity either in general or toward a particular object.

Message

A piece of information or communication sent from one person to another.

Clear

Easily understandable, without ambiguity or confusion.

Context

The circumstances or background information surrounding an event, idea, or statement that influences its meaning or understanding.

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