Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 116

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the U.S.The client wanted to roll the same campaign out to markets worldwide,but Graham cautioned against doing this because:

• A)differences in languages,customs and culture might make the campaign meaningless and ineffective in some markets.
• B)copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S.market.
• C)he had not applied for or received international certification which was required for working outside the U.S.
• D)he was unfamiliar with the code of ethics for advertising in other countries.
• E)All of these.

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Definitions:

Best Practices

are established methods or techniques proven over time to lead to superior results and are used as a benchmark.

KMS

Stands for Knowledge Management System, a system for managing knowledge in organizations, supporting the creation, collection, storage, dissemination, and utilization of knowledge and information.

OLTP

Online Transaction Processing, a class of systems that facilitates and manages transaction-oriented applications, typically for data entry and retrieval transaction processing.

Historical Data

Data concerning past events and transactions that are stored and analyzed for trends, forecasting, and making decisions.