Steve Wasn't Sure What Kind of Salsa He Wanted to Get

question 138

Multiple Choice

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Superbowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different--and more expensive--kind of tortilla chip after tasting it.Marketers identify this as a success story of:

• A) learning.
• B) taste heuristics.
• C) social factors.
• D) advertisements.
• E) in-store demonstrations.

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Definitions:

Ethical Dilemma

A situation in which a person is required to choose between two conflicting moral principles, making it difficult to decide what is right.

Quandary Ethics

Quandary ethics deals with situations where moral obligations conflict or where it's difficult to determine the right course of action, leading to ethical dilemmas or quandaries.

Character Ethics

A branch of ethics focused on virtues and moral character as the foundation of ethical behavior, rather than rules or consequences.

Happiness Concern

The issue or focus on understanding what factors contribute to human happiness and well-being.