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Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule, and one when the consumer might use a noncompensatory decision rule. For each, briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice. Be specific.
Attractive And Unattractive Features
Traits or characteristics that determine or influence whether a person is found appealing or unappealing.
Demands
Conditions or requirements placed upon an entity or individual.
Expectations
Beliefs or forecasts about what will happen in the future based on past experience or evidence.
Pressure
The pressure is the amount of force exerted at a right angle to the surface of an object, divided by the area across which the force is spread.
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