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Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing.He knows that even with its recent high rate of growth and the fact that it dominates its market,he would need more money to establish it firmly.Using the BCG portfolio analysis,his product would be classified as a(n)
Reinforcing Activities
Activities or actions that increase the likelihood of a behavior being repeated by providing a positive outcome or reward.
Premack's Probability-Differential Theory
A theory that suggests more probable behaviors will reinforce less probable behaviors.
Response Deprivation Theory
A theory suggesting that behavior can serve as a reinforcement when access to the behavior is restricted and its frequency falls below a preferred level.
Negative Reinforcement
The termination of an aversive event, which reinforces the behavior that preceded it.
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