Boston Consulting Group's Portfolio Analysis Classifies a Company's Products or Product

question 71

Essay

Boston Consulting Group's Portfolio Analysis classifies a company's products or product lines into a two-by-two matrix. What are the bases of classification and what are the products or product lines in each of the four quadrants called? What marketing strategies are usually considered for each of the four classifications?

---

Definitions:

Fast-Food Restaurant

A type of restaurant that serves quickly prepared food in a minimal service format, often characterized by a limited menu of processed food items.

Compensation of Employees

The total remuneration, including salaries, wages, benefits, and other earnings, paid to employees for their work.

Human Capital

The collective skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Physical Capital

Assets that are tangible, such as buildings, machinery, and equipment, which are used in the production of other goods and services.