Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

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Definitions:

Academic Challenges

The difficulties or obstacles encountered in the pursuit of education, which can range from individual learning difficulties to systemic issues within educational institutions.

Social-Cultural Perspective

The social-cultural perspective in psychology emphasizes how behaviors, beliefs, and thinking are influenced and shaped by the society and culture in which individuals live.

Behavioral Perspective

A theoretical approach to psychology that emphasizes the study of observable behaviors and the processes that underlie them, often through the use of conditioning.

Observable Responses

Refers to behaviors or actions that can be seen and measured by others.