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Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region.Jim knows he can measure the number of inquires they get on their website in response to the ad,but he wants to monitor external factors that could influence consumers' responsiveness to the campaign.What factors should he monitor?
Gender Knowledge
Understanding of the social, cultural, and biological aspects of gender and its impact on individual and group identities.
Social Learning Theory
A theory that suggests people learn from one another, via observation, imitation, and modeling.
Phallic Stage
A Freudian developmental phase where a child's focus of libido (sexual energy) is concentrated in the genital area, and they develop strong attachments to the parent of the opposite sex.
Electra Complex
A psychoanalytic theory introduced by Carl Jung, suggesting a girl's psychosexual competition with her mother for possession of her father.
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