Advertising Agencies Often Provide the IMC Function of Comparing Their

question 76

Multiple Choice

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is trying to avoid noise problems associated with:

• A) competing messages.
• B) lack of clarity in the message.
• C) a poor choice of medium.
• D) an extended feedback loop.
• E) a flaw in the medium.

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Definitions:

External Oblique

A muscle located on the lateral and anterior part of the abdomen, playing a crucial role in the movement and support of the trunk.

Internal Oblique

A muscle in the abdominal wall that assists in rotating and side-bending the trunk.

Coracobrachialis

A muscle in the shoulder that aids in flexing and adducting the arm.

Pectoralis Major

A large chest muscle that contributes to the shoulder joint's movement and the arm's rotation inward.