In the Movie Field of Dreams,one of the Memorable Phrases

question 27

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is "Build it,and they will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to:

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers,persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

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Definitions:

Activity Level

A measure of the volume of production or operations, often used to plan and control various business activities.

Period Costs

Expenses that are not directly tied to the production of goods and are expensed in the period in which they are incurred.

Average Costs

The cost per unit calculated by dividing the total cost of production by the number of units produced.

Variable Cost

Expenses that change in direct proportion to the amount of goods or services produced.