If the Marketing Communication Has Captured the Interest of Its

question 56

Multiple Choice

If the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from:

• A) "I want it" to "I like it."
• B) action to desire.
• C) "I like it" to "I want it."
• D) awareness to action.
• E) feeling to thinking.

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Definitions:

Fair Labor Standards Act

Legislation in the United States that establishes minimum wage, overtime pay eligibility, recordkeeping, and child labor standards.

Time And A Half

A rate of pay that is 1.5 times the employee's standard hourly wage, typically awarded for overtime hours worked.

Normal Wage

The standard or average amount of pay that workers receive for their labor in a specific job or industry.

Petty Cash Fund

Cash kept on hand in the office for small purchases.