When a Company Offers Consumers the Ability to Make Purchases

question 97

Multiple Choice

When a company offers consumers the ability to make purchases via a smart phone,this is known as:

• A) m-commerce.
• B) smart retailing.
• C) cell selling.
• D) e-tailing.
• E) channel expansion.

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Definitions:

Judgments

Assessments or opinions formed by considering facts, observations, and arguments.

Politically Correct

The avoidance of language or actions that could be offensive to others, particularly in relation to gender, race, or cultural sensitivities.

Dual-Process Approach

A theoretical model that suggests there are two distinct systems in the brain for processing information: one that is intuitive and automatic, and another that is deliberate and reasoning-based.

Biased Attitudes

These are prejudiced beliefs and feelings toward certain groups or individuals, often based on stereotypes and without factual justification.