Sally Could Recall the Brand of Toothpaste She Used Only

question 91

Multiple Choice

Sally could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand.This is known as

• A) aided recall.
• B) unaided recall.
• C) top-of-mind awareness.
• D) brand preference.
• E) brand indifference.

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Definitions:

Hegemony

Dominance of one social group over others, often achieved through cultural, ideological, or economic means, without the need for overt force.

Neo-Liberalism

An economic and political ideology and policy model that emphasizes the value of free-market competition, minimizing state intervention in the economy.

Sweeping Generalization

A broad and oversimplified conclusion or statement that does not account for exceptions or differences.

Stable

Describes a state of equilibrium or consistency within a system, characterized by the absence of significant change or fluctuation.