When a Well-Established Firm Has Developed a New Product as Part

question 38

Multiple Choice

When a well-established firm has developed a new product as part of its growth strategy,it may be required to find new retailers to carry the new product.One of the critical factors in choosing new retail partners will be:

• A) the power of the brand.
• B) its overall reputation as a manufacturer.
• C) where customers might expect to find the manufacturer's products.
• D) All of these.
• E) None of these is particularly important.

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Definitions:

CSR Levels

The varying degrees to which a business engages in corporate social responsibility initiatives, from basic compliance with laws to integrating social and environmental concerns into their business model.

Economic

Pertaining to the production, distribution, and consumption of goods and services, or the wealth and resources of a country or region.

Discretionary

Pertaining to the freedom or authority granted to make decisions or judgments without being strictly bound by set rules or protocols.

Corporate Social Responsibility

A business model that helps a company to be socially accountable—to itself, its stakeholders, and the public—by practicing ethical and sustainable business practices.