Benefits of the Internet as a Channel Include the Ability

question 7

Multiple Choice

Benefits of the Internet as a channel include the ability to:

• A) personalize offerings and service.
• B) offer a greater selection of products.
• C) expand market presence beyond locations of physical stores.
• D) collect information about how consumers shop for a particular product.
• E) All of these.

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Definitions:

Learned Needs Theory

A theory suggesting that needs can be acquired or learned over time based on one's life experiences and exposure to different environments.

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Institutional Power

The authority or influence possessed by organizations such as governments, corporations, or schools, enabling them to set rules and make decisions that affect society.

Need For Achievement

A psychological trait that drives individuals to seek success and accomplishment in their endeavors.