What Could Go Wrong If a Firm's Pricing Strategy Were

question 88

Multiple Choice

What could go wrong if a firm's pricing strategy were NOT aligned with company objectives?

• A)The message and media in a promotional campaign could be inconsistent with the pricing strategy.
• B)Company growth objectives might not be supported.
• C)The channels selected might not be appropriate for the pricing levels established.
• D)Customers might be confused and select a competitor's product.
• E)All of these

---

Definitions:

Disposable Income

The amount of money that households have available for spending and saving after income taxes have been accounted for, serving as an indicator of economic health.

Savings

Money that is set aside from income not used for consumption, which may be stored for future expenses, investments, or emergencies.

Capital Stock

The total amount of physical and financial assets owned by a company or country, including buildings, machinery, and equity investments.

Net Investment

The amount of investment in new capital (such as equipment, buildings, and inventory) minus depreciation of existing capital.