The Observation That Consumers Are Generally More Sensitive to Price

question 112

Multiple Choice

The observation that consumers are generally more sensitive to price increases than to price decreases suggests that

• A) most consumers cannot remember what price they paid the last time they bought a particular product.
• B) it is easier to lose customers with a price increase than to gain customers with a price decrease.
• C) most consumers would rather skip buying a product than pay a higher price.
• D) most consumers are emotionally attached to their favorite products and are unlikely to change, even if the price changes.
• E) firms gain more customers with price decreases than they lose with price increases.

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Definitions:

Matched Pair

A technique in experimental design where pairs of subjects are closely matched based on certain key characteristics, and one subject from each pair is assigned to each experiment group.

Nonzero Differences

Variations or disparities in data that are distinct from zero, indicating a measurable change or effect.

Parametric T-Test

A statistical test used to compare the means of two samples, assuming that the underlying populations have a normal distribution and known variance.

Nonparametric Counterpart

A type of statistical method that does not assume a specific distribution for the data, often used when the data doesn't meet the assumptions of parametric tests.