The Owners of Hotels Whose Services Are Produced and Consumed

question 61

Multiple Choice

The owners of hotels whose services are produced and consumed at the same time know that consumers do not have the opportunity to try out their service before purchasing. Many hotels use ________ to overcome the problem of inseparability of services.

• A)promotional discounts
• B)zone of tolerance allowances
• C)perishability gap analysis
• D)point-of-purchase displays
• E)satisfaction guarantees

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Definitions:

Automatic System

A type of processing that occurs with little to no conscious thought, often quick and intuitive.

Deliberate System

A cognitive process characterized by slow, logical, and conscious thinking, often involved in making well-thought-out decisions.

Entity Theorist

An individual who believes that personal attributes, like intelligence or ability, are fixed and cannot be changed through effort.

Intelligence

The capacity for learning, understanding, and applying knowledge, including the ability to reason, plan, solve problems, think abstractly, and learn quickly.