The Building Block of Service Quality Called __________ Refers to the Ability

question 31

Multiple Choice

The building block of service quality called __________ refers to the ability of the firm's employees to convey trust and confidence.

• A) assurance
• B) reliability
• C) responsiveness
• D) empathy
• E) tangibles

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Definitions:

Vision Statements

Declarations of an organization's long-term goals and aspirations, intended to guide its internal decision-making.

Marketing Plans

Detailed, strategic documents that outline a company's marketing efforts, objectives, strategies, and actions to achieve specific business goals.

Competitive Advantages

Competitive advantages are attributes that allow a company to outperform its competitors, such as superior products, branding, or efficiency.

Marketing Strategies

Overall game plans designed to achieve marketing objectives, involving targeting, positioning, and the effective allocation of resources.