Over the Four Marketing Eras,how Did the Emphasis on the 4

question 100

Essay

Over the four marketing eras,how did the emphasis on the 4 Ps change? List the four eras and describe which of the 4 Ps were emphasized during each era.

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Definitions:

On/Off Control

A simple form of control using binary signals to activate or deactivate devices, without intermediate states.

Measured Variable

A specific quantity or condition that is monitored and measured in a process, such as temperature, pressure, or flow rate.

Set Point

The desired or target value for a controlled variable in a control system, against which actual values are compared to determine the need for corrective action.

Proportioning Action

A control method where the output is adjusted in proportion to the difference between the actual value and a setpoint.