Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming

question 84

Multiple Choice

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.When she came in she expected to begin right away implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.She soon realized that this activity was part of __________,directly related to marketing.

• A) sales promotions
• B) cause-related marketing
• C) public relations
• D) press release development
• E) a push-pull strategy

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Definitions:

Minimum-Wage Laws

Legislation that sets the lowest hourly rate that employers are allowed to pay their workers.

Unions

Organizations formed by workers from related sectors to negotiate collectively with employers over wages, benefits, and working conditions.

Efficiency Wages

Above-equilibrium wages paid by firms to increase worker productivity.

Government-Run Employment Agencies

Public institutions designed to help individuals find jobs and employers to find suitable candidates, often providing additional services like career counseling and training.