Advertising Agencies Often Provide the IMC Function of Comparing Their

question 138

Multiple Choice

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is most likely trying to avoid noise problems associated with

• A) competing messages.
• B) lack of clarity in the message.
• C) a poor choice of medium.
• D) an extended feedback loop.
• E) a flaw in the medium.

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Definitions:

Internal Reaction

The psychological and emotional response of an individual to external stimuli or events.

External Force

Influences originating outside an individual or system that can affect behaviors, decisions, or change trajectories.

Conscientious

A personality trait characterized by being diligent, careful, meticulous, and responsible.

Perfection

The state or condition of being free from any flaws or defects.