Compared to Mass Media Advertising,a Key Advantage of Direct Marketing

question 30

Multiple Choice

Compared to mass media advertising,a key advantage of direct marketing is

• A) it allows for personalization of the message.
• B) it reaches a larger audience.
• C) it involves face-to-face contact.
• D) it uses the rule-of-thumb budgeting method.
• E) it is used almost exclusively for B2B marketing.

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Definitions:

Lareau

Refers to Annette Lareau, an American sociologist known for her work on family life, social class, and education, particularly regarding unequal childhoods.

Anti-Racist

Actively opposing racism and promoting racial tolerance and equality through beliefs, actions, and policies.

Conflict Theory

A sociological perspective that focuses on the societal tensions, power dynamics, and inequalities that stem from competing interests, resources, and power.

Functionalist Theory

A sociological perspective emphasizing that all parts of society are interconnected, functioning together to maintain stability and social order.