When Sony Introduced Its New PlayStation 3 Game System,buyers Who

question 137

Multiple Choice

When Sony introduced its new PlayStation 3 game system,buyers who could not get them the first day bid up the price of the systems on eBay and other auction sites.As Sony provided more PlayStation 3 units to the market and early demand was satisfied,prices dropped because

• A) the way consumers perceived their value changed.
• B) Sony fully understood its value to consumers.
• C) variable costs became constant and fixed costs increased.
• D) everyday low pricing neutralized the impact of price on consumers' purchase decisions.
• E) Sony discontinued using the improvement value method of pricing.

---

Definitions:

Narcissistic Personality Disorder

A mental condition characterized by a long-term pattern of exaggerated self-importance, a deep need for admiration, and a lack of empathy for others.

Antagonism

Active opposition or hostility, either between individuals or drugs where one decreases the effectiveness of the other.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of mental disorders published by the American Psychiatric Association.

Narcissistic Personality Disorder

A mental disorder marked by a long-term pattern of exaggerated self-importance, the need for admiration, and a lack of empathy for others.