Marketers Use a Price Skimming Strategy for Any or All

question 127

Multiple Choice

Marketers use a price skimming strategy for any or all of the following reasons EXCEPT

• A) to recoup high research and development costs.
• B) to signal high quality.
• C) to limit demand.
• D) to gain market share quickly.
• E) to test consumers' price sensitivity.

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Definitions:

Place Utility

The value added to products or services by having them available at a convenient place for consumers.

Orbitz

An online travel agency that allows consumers to book flights, hotels, car rentals, and other travel-related activities.

Customized Bikes

Bicycles that are tailored or modified according to the personal preferences, specifications, or requirements of an individual.