Price Advertisements Should Never

question 7

Multiple Choice

Price advertisements should never

• A) include puffery.
• B) deceive customers to the point of doing harm.
• C) include the price.
• D) use advertising allowances to increase sales promotion.
• E) use price skimming after using price penetration.

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Definitions:

Reflexive Processes

Cognitive operations and behaviors that occur automatically without conscious deliberation.

Dual Process Approach

A theory proposing that human cognition operates through two distinct types of processes: automatic, intuitive thinking (System 1), and deliberate, analytical reasoning (System 2).

Process 1

Often referred to as the initial, automatic, and intuitive response or thought process that occurs without deliberate analytical effort.

Biases

A tendency or partiality that favors or discriminates against something, someone, or a group over another, often in a manner deemed to be unjust.