When Working on Pricing,the Marketer Must Carefully Consider the Objectives

question 65

Multiple Choice

When working on pricing,the marketer must carefully consider the objectives of other channel members to ensure

• A) everyone makes as much profit as possible.
• B) the manufacturer remains in control of the marketing channel.
• C) pricing is consistently handled by all participants in the channel.
• D) "image" does not get in the way of effective pricing.
• E) the customer is in the mix.

---

Definitions:

Warehouser's Lien

A legal right granted to warehouse operators to hold onto a customer's goods until payment has been made for warehouse services.

Stored Goods

Items that are kept in a warehouse or other storage location for future use, sale, or distribution.

Stolen Article

An item that has been taken without permission, leading to the loss of ownership or possession by the rightful owner.

Fair Market Price

The price of a good or service that is agreed upon by both buyer and seller, under conditions where both have reasonable knowledge of the pertinent facts and neither is under compulsion to transact.